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Our Services » Brazilian Blow Out

Pricing: $100/Hour


What is SunPure Straight Keratin Treatment?

SunPure Straight is a revolutionary treatment. It is not a permanent straightener.

How Long will the Results Last?

With SunPure Straight your clients' hair will stay silky smooth and straight
from 12 to 15 weeks.

How does SunPure Straight differ from a Thermal (Japanese) Straightener?

SunPure Straight contains no thio or lye. Since there are no harsh chemicals in SunPure Straight, there is no risk of chemical damage to the hair.

Does SunPure Straight Contain Formaldehyde?

NO! SunPure Straight is formaldehyde free.

How Much Product Will I use per Application?

On average, about 2 fl. oz. ~ Because of the high quality of keratin used by SunPure Straight, less product does more!

How Many Clients Can I Service with the 16 fl. oz. Bottle of SunPure Straight Keratin Treatment?

Generally, eight to ten clients, depending on the length and density of their hair.

How Long Will the SunPure Straight Service Take?

The process should take between 2 to 2 ½ hours.

Does the SunPure Straight Treatment Require a Touch-Up Application?

No. The new application will be applied onto the entire hair shaft.

If I Overlap Previously Processed Hair, Will There be Breakage?

No. SunPure Straight is a natural, keratin-based product and will only enhance the condition of the hair.

Who Would be the Ideal Candidate for the SunPure Straight Treatment?

Anyone who desires gloriously smooth, brillantly shiny hair!

On What Type Hair Can I Use SunPure Straight?

SunPure Straight can be used on all hair types. The directions will vary depending on the type and condition of the hair.

Can I Still Provide a Color or Highlight Service to My Clients with This Treatment?

Yes. In fact, you can do both services the same day. Simply apply the SunPure Straight treatment after your color service.

Can I use the SunPure Straight Treatment if I Have Previously Color-Treated Hair?

Yes. Absolutely!

How Soon after a Treatment Can My Clients Shampoo or Wet Their Hair?

Clients must wait three to four days before shampooing hair. Waiting four days will provide maximum results.

Can My Clients Clip or Pull Their Back?

Not during the first four days after the treatment.

How Often Can My Client Have the SunPure Straight Treatment?

As often as every four to six weeks, if desired.

Formaldehyde Free! FAQ's

What is the preservative used in SunPure Straight?


What is Vanillin?

Vanillin is produced from the vanilla bean which is a natural plant that grows mainly on the island of Madagascar. It is the second most expensive spice in the world! - Saffron is the first. Vanillin is an FDA approved food preservative.

What is an Aldehyde?

We have been asked many times if our product, SunPure Straight, contains aldehyde. To clear up this confusion, we want to emphasize that Aldehyde is not a compound by itself. It is the name of a class of compounds known as the Aldehyde Group. This group identifies organic compounds which contain a terminal carbonyl group (i.e. chemical formula O==CH-). That is all! No product can contain aldehyde.

Is Vanillin an Aldehyde?

Yes. Its chemical name is 3-methoxy-4-hydrobenzaldehyde.

What is Imidazolidinyl Urea?

Imidazolidinyl Urea is an antimicrobial preservative used in cosmetics and other personal care products and is present SunPure Straight in this capacity alone. It can also be used as a preservative system and is, in fact, one of the most widely used preservative systems in the world. When a product containing water is changed from a liquid to a gas, imidazolidinyl urea releases formaldehyde only if formaldehyde is present in the product. Since there is no formaldehyde in the SunPure Straight formula, there can be no release of it!

What is Formaldehyde?

Formaldehyde is a chemical compound whose formula is H2CO. As you can see, its terminal is carbonyl, therefore it falls into the aldehyde group. It is the simplest aldehyde and as such is very inexpensive. Aqueous solutions of formaldehyde are referred to as formalin, more commonly known as formal. The first syllable 'form' gives its name to the specific aldehyde - thus, in this case, formaldehyde.

Spray-On Keratin Treatment

How long do I have to wait before washing my hair?

You can wash your hair after only 24 hours. If you hair gets wet prior to 24 hours, blow dry your hair, if necessary use a flat iron on low heat.

Will this treatment damage my hair?

No, on the contrary, it will condition your hair because it contains natural keratin and vitamins.

How often can I have this treatment done?

On average it should last 12-15 weeks but as often as every 4-6 weeks.